RADICAL RESTHOMES IN THE MEDIA
Journalists, reporters, hosts and bloggers help us keep our message current, on track and on the radar of those who might be interested.
HOW TO WIN IN THE SENIOR HOUSING MARKET
1. Provide unique—or at least distinctive—amenities.
2. Overcome the negative preconceptions of senior housing.
3. Enable seniors to age in place.
4. Provide memory care services.
5. Integrate seniors into the larger community.
6. Accommodate ancillary services.
7. Play up the marketing value of sustainability.
8. Look into the Greenhouse Project model.
From La Presse:
The founder of the first housing cooperative in Quebec for persons 75 and over, Gaston Michaud was awarded the prestigious Dufresne-Quintin prize in 2008.
From CBC News:
It sounds like a bit of an oxymoron: “Radical Resthomes.”
But that’s the theme that Janet Torge and her website have been expounding. Radically different from the stereotype.
Aren’t seniors’ residences boring places for bingo, movie afternoons and white bread sandwiches with the crusts cut off? Or worse, prisons for the incarcerated elderly?
Not in Torge’s world. For 30 years she has been imagining and re-imagining a different way of growing old.
During a lecture at the Atwater Library, dozens of senior citizens listened carefully as Montreal writer Janet Torge began to cite the statistics that could soon define the looming housing crisis that could threaten what used to be called ‘the golden years’ of an entire generation.
“Chronology is not biology,” she said. “At this point, and just as they should be getting ready to retire, a lot of people are working harder than they ever did before just to pay their bills.”
With the latest report from Statistics Canada indicating that one in four citizens will be 65 or older by the year 2030, the subject of senior housing will become increasingly relevant for most families. A lot of those seniors are the same baby boomers that tackled societal issues and broke taboos in the “swingin‘ Sixties,” and this active, vital generation certainly does not intend to age conventionally, either. People are living longer than ever, and they want to continue to maintain a positive quality of life and a high degree of independence for as long as possible. Unfortunately, the traditional senior rest home model is one size that doesn’t necessarily fit all.